Take a look at any one person’s phone and it’s almost guaranteed that you will be able to scroll through pages of apps. The popularity of apps today is a testament to their ability to increase a company’s online presence, sales and overall customer experience. If you’re here, you know this because you have already made the first step and invested in your own online ordering app.
So what’s next? Getting people to follow you to your app. Here’s a few tips to navigate the ins and outs of promoting your app:
- Use social media to your advantage.
Highlight the app on your socials to share the message with loyal customers and even expand the reach to new audiences. Your social media pages allow you to create and foster a connection with anyone who shows interest in your business through organic posts, comments and even personal messages.
Share your new online ordering app through stories, posts and re-posting any mentions from customers. Stay in tune with what your loyal and new customers are saying about not only your food, but also your efforts to create a more catered customer experience.
Be sure to provide easy to access links to the app for both iPhone and Android users.
- Run an “in app only” promotion.
Promos, sales and discounts are an easy way to capture an audience’s attention. Offer customers a deal that can only be accessed via the use of your app. This may lead to an increase of downloads – this works to your aadvantage as customers that already have the app are more likely to order than those who do not.
You can even include a special deal for customers who share the app with a certain number of first-time users to expand your reach in a creative way that offers potential customers reassurance and familiarity.
- Email your listservs.
Your email listserv is valuable! Customers who have provided you with an email are open to hearing more about what you and the company are up to! Announce the launch of your app by sending these customers an email.
Similar to the social media strategy, remember to provide easy to access links to the app for both iPhone and Android users.
- Show off with signs & stickers
Let’s switch gears for a moment and talk offline marketing. Physical promotional items like stickers, signs and posters continue to be valuable in today’s customer-company relationship.
Displaying signs at your physical location and providing useful messaging in your delivery packing ensures that customers who eat in and order take-out are still up to date on any new launches.
Keep employees informed on details! Your employees are your main points of contact with day-to-day customers. If they are ready to discuss details, they may be able to answer any questions customers have or remind them to download the new application.
- Don’t forget about push notifications.
Push notifications are tricky because they require a good balance. You don’t want to be over saturating your customers with notifications; this may lead them to disable notifications or delete an app all together.
However timely and well thought out notifications can be highly effective and valuable for an online ordering app. They automatically and consistently notify customers and can be a great way to keep them informed about their orders, new deals or menu items they might be interested in trying based on past orders.
We hope with these tips in mind you are ready to take your online ordering to new levels with Fox Ordering at your side!
Check our other blog posts for advice and let us know if there are any topics you want us to discuss in upcoming posts!
